Not The Safe Route was created from a love for the outdoors. From a very young age growing up in the countryside, The small childhood wonderment of the outdoors evolved through exploring what nature has to offer and to pushing yourself to the limits! We have a big passion for hiking, camping and climbing and anything that keeps us outside for an extended period of time.

Everything we sell is produced in the UK with a fair trade policy, from the cotton we use to the suppliers and packaging for orders it’s important for us to protect the environment we all love so much, so as a small business we are currently aiming for 100% sustainability through our products and suppliers in 2021.

We don’t just care about the environment, we are always looking for more charitable projects to help with. Currently on your behalf and through our ambassador programme we will donate £1 from every order to a number of charities, including but not limited to Mind UK and The Wave Project.

Not The Safe Route was conceived in 2015 but really pushed themselves and perfected their brand in 2019 and continues to find wonderment in the unknown.